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Guillermo Calahorra-Candao

University of Zaragoza

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Guillermo Calahorra-Candao
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Journal Article
Apr, 2024

The effect of anthropomorphism of virtual voice assistants on perceived safety as an antecedent to voice shopping

Guillermo Calahorra-Candao, María José Martín-de Hoyos

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Guillermo Calahorra-Candao

Computers in Human Behavior

This paper delves into the realm of virtual assistants (VAs) and their pivotal role in shaping user acceptance of voice shopping. VAs, initially tailored for voice interact...in detail

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