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The effect of anthropomorphism of virtual voice assistants on perceived safety as an antecedent to voice shopping

ScienceThe effect of anthropomorphism of virtual voice assistants on perceived safety as an antecedent to voice shopping
Guillermo Calahorra-Candao...
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Андрей В. Зиновьев
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Journal Article

Apr, 2024Private access

The effect of anthropomorphism of virtual voice assistants on perceived safety as an antecedent to voice shopping

Guillermo Calahorra-Candao, María José Martín-de Hoyos

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Computers in Human Behavior

This paper delves into the realm of virtual assistants (VAs) and their pivotal role in shaping user acceptance of voice shopping. VAs, initially tailored for voice interact...in detail

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